Working beyond the Norm
We get asked some wonderfully interesting and challenging things at Drawnalism.
I want to tell a good news story about Chemical - Biological - Radioactive - Nuclear and Explosive threat detection. And then we’d like you to draw it for our new offices in the UK - and also the United States.
Symetrica Security Limited
So, a subject about which we knew little and a steep learning curve to understand the story of a groundbreaking and innovative business operating in a particularly competitive world.
( Really ) understanding the brief
So you start right back at the beginning and you interview some of the key players in establishing the business over the past twenty five years.
Designing a process to tell a long story with many strands
There were core assets and timelines about the business from its start and these might offer a basic framework for the story but all business stories are of the people who made it.
It’s not easy to interview one person let alone a team - and especially under pressure of time.
Soo be as efficient as possible, we designed a shared session to gather or harvest as much personal and collective recollection from multiple partipants as efficiently as possible.
This in person In the Moment interview event provided a lot of the material for the start of drawing.
Idea generation and drafting
Multiple instances of the drawing in a timelapse presentation.
Gathering feedback on ideas
This process is the norm for us at Drawnalism though we also learned a lot about another NORM.
So, there was a lot of work to do.
Iterations or versions of drawings are a key part of this process. In this case, there were more than ten full size drawings prepared over the course of the project.
Tightening the final image
Revisions, revisions, revisions. Iterations, iterations, iterations.
Working towards a finish
Versions, versions and versions.