On the Air, what to expect
Drawnalism has created a model of working On the Air that enables us to deliver the benefits of our In the Moment service to webinars, conference calls, and other digital events. One of our Drawnalists will attend the digital event and capture it graphically, using a pre-defined template that can be coloured, completed and delivered promptly – usually within 24 hours.
We can use the same process to work as live from video and audio recordings. In both cases, On the Air graphic capture can be used to extend the reach and lifecycle of an event, by creating an engaging record that is ideal for internal and social media distribution.
Before your event
Once we have been commissioned to cover an event live On the Air, we will arrange a short briefing call between the organiser and the Drawnalist who will be working on its graphic record. This is an opportunity to clarify the purpose of the event and the style required, and to run a technical check.
We have invested in an audio, video and web sharing solution that enables us to host digital events for clients and to deliver a robust, consistent experience when drawing live. However, we can also use our clients’ webinar and conference calling platforms if preferred.
On the day
Following the briefing call, we will collect any further assets that we need, such as logos or reference material, and build them into a bespoke template for the Drawnalism graphic capture. We will then attend the digital event and use the template to make a graphic recording of it. We can work for up to two hours at a time.
After the event
Immediately after the event, we will set up another meeting or call with the organiser, so we can review the output from the graphic recording. We will then make any corrections, tidy up the drawing, and complete the colouring.
We will usually supply the completed work within 24 hours of the event ending, if we are working live, or to an agreed timescale if we are working as live. The slide show above explains the process.
We can also work with the organiser to provide additional At the Studio services to make the graphic recording camera ready for posting on internal bulletin boards or social media, or embedding into corporate videos, presentations and other follow-up materials. Talk to us to find out more.
